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传统电力市场营销理念中,供电公司都是凭借产品的技术质量来获得客户青睐,而随着服务竞争的不断加剧,供电公司开始逐渐意识到优秀且特色的服务在电力市场营销中发挥的重要作用,在重视产品质量的同时开始提高服务水平,通过电力市场营销优质服务的不断提升来获得客户的持续满意。由此可见,未来供电公司必将不断提升电力市场营销服务的水平,增大客户对电能的消费并提高自身的经济效益。
In the traditional concept of power marketing, power companies all rely on the technical quality of their products to gain customers’ favor. As service competition intensifies, power companies are beginning to realize the important role played by excellent and distinctive services in power marketing , While focusing on product quality began to improve service levels, through the continuous improvement of quality services to power marketing to obtain customer satisfaction. This shows that the future power company will continue to upgrade the level of electricity marketing services, increase customer spending on electricity and improve their own economic benefits.