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一、2004年中国营销的总体判断回顾2004年中国营销,从销售外部特征看,我们可以从三个方面加以概括:第一,是品牌消费年,第二是国际营销年,第三是价格仍然是主要手段。首先,中国2004年的营销,是一个品牌消费年。2004年度,是中国一个高水平的品牌消费年。物价在经历了数年通货紧缩后,首次开始走高,消费升温,中国各项资源开始出现了升温,中国经济再次进入了需要宏观降温的状态。
I. Overall judgments of China’s marketing in 2004 Looking back at China’s marketing in 2004, from the perspective of external sales characteristics, we can summarize it from three aspects: first, the brand consumption year, the second is the international marketing year, and the third is the price. It is the main means. First of all, China’s 2004 marketing is a brand consumption year. In 2004, it was a high level of brand consumption year in China. After experiencing deflation for several years, prices have begun to rise for the first time and consumption has been heating up. China’s resources have begun to heat up, and China’s economy has once again entered a state that requires macroeconomic cooling.