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国内初审评委给了我们很多有用的建议:要把Brief看清楚,把点抓到;想问题的方式可以很中国化,但是呈现出的东西一定要有国际视角;不要滥用中国元素。戛纳在行业内一直有风向标的作用,但是众人仰之,必多仿之,如有雷同将不是巧合之事,这是大家所不愿看到的。戛纳的光环固然令人神往,但是我们也不应把它当做唯一标杆,一直模仿将难有超越,我们应做的或许是立足自身,博采众长,讲好自己的故事,才是以不变应万变之道。正应那句话,“心中不汲汲于成功方能成功”。
The domestic first instance judges gave us a lot of useful suggestions: It is necessary to look briefly and catch the point; the way of thinking the problem can be very Chinese, but what is presented must have an international perspective; do not abuse the Chinese element. Cannes has always had a role as a weather vane in the industry. However, all the people should imitate it. If there is any similarity, it will not be a coincidence. This is what everybody does not want to see. Cannes halo is fascinating, but we should not take it as the only benchmark, has been imitation will be difficult to go beyond, we should do is based on their own, Bocaizhongzhang, tell their own story, it is the same should not be Change the way. Should be that sentence, “The heart can not learn from success to be successful ”.