论文部分内容阅读
随着社会经济的发展,市场营销成为企业发展的重要手段,社会对市场营销专业人才的需求量也越来越大,中职院校为社会培养一线专业人才,中职市场营销专业应该迎合社会发展的趋势,加强专业人才的培养。目前中职市场营销专业教学还存在很多问题,这些问题制约了专业人才的培养,不能满足用人单位的需求,因此应该有针对性地解决问题。文章总结了市场营销专业存在的问题,提出了市场营销专业改革的措施。
With the development of society and economy, marketing has become an important means for the development of enterprises. The demand for professional talents for marketing is also increasing. The secondary vocational colleges are cultivating professional talents for the society, and the secondary vocational marketing professions should cater to the society. The trend of development, strengthen the training of professionals. At present, there are still many problems in the professional teaching of marketing in the secondary vocational schools. These problems restrict the training of professionals and cannot meet the needs of employers. Therefore, it is necessary to solve problems in a targeted manner. The article summarizes the problems in the marketing profession and puts forward measures for marketing professional reform.