论文部分内容阅读
相对中国整个IT行业的不景气,IT教育培训市场却是一枝独秀。北大青鸟同印度APTECH公司合作推出的北大青鸟APTECH采用特许经营模式,在经营模式、产品创新,渠道建设、质量管理等方面步步为营,至今短短3年中很快建立起自己在IT教育领域的核心竞争力,并迅速构建起国内最大的IT职业培训体系,其特许经营模式已成为我国IT职业培训历史上的一个经典范例。据CCID统计结果:2002年在IT职业技能培训方面,北大青鸟APTECH公司市场占有率名列第一。而在赛迪网前不久对IT培训市场做的评估中,北大青鸟同样以8.3%的市场占有率,排在第一位。
Relative to the downturn in China's IT industry, IT education and training market is thriving. Beida Jade Bird with the APTECH company in India launched Beida Jade Bird APTECH franchise model, in the business model, product innovation, channel construction, quality management, etc. at every step, so far just three years to establish their own core areas in the field of IT education Competitiveness, and quickly build up the largest IT vocational training system in China. Its franchising model has become a classic example in the history of IT vocational training in China. According to CCID statistical results: in 2002 in the occupation of IT skills training, Beida Jade Bird APTECH company market share ranked first. In the assessment of the IT training market shortly before the launch of CCID, the Beida Jade Bird ranked first in the market with an 8.3% market share.