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插画设计是平面设计传达给大众最直观最清晰的表现手法之一,也是运用最广泛的设计手法之一。本文对陕西凤翔泥塑的图案、色彩、造型三方面元素分析研究其特点,分析总结凤翔泥塑元素与插画设计的可行性研究,研究其元素如何变形、夸张、组合形成一系列赋有特点的插画设计,从而将凤翔县地域性文化回馈社会,促进经济和文化发展
Illustration design is one of the most intuitive and clearest expressions that the graphic design communicates to the public and is one of the most widely used design techniques. This paper analyzes the characteristics of the patterns, colors and shapes of Fengxiang clay in Shaanxi Province, analyzes the feasibility of Fengxiang clay elements and illustration design, studies how the elements are deformed, exaggerated, and combined to form a series of illustrated designs, In this way, the local culture of Fengxiang County will be given back to society and economic and cultural development will be promoted