论文部分内容阅读
随着社会的市场环境不断变化趋于成熟,全球化的脚步正在将企业推向一个集社会、经济、文化和人才资源整合起来的区域中,企业的市场营销由此引入了区域的市场营销。两者相辅相成,互相促进。从区域市场营销和企业市场营销入手,本文介绍了两者的异同点以及两者的联系。
As the market environment in society continues to evolve and maturity, the pace of globalization is pushing businesses toward a region that integrates social, economic, cultural and human resources, and the marketing of enterprises thus introduces regional marketing. The two complement each other and promote each other. Starting from the regional marketing and enterprise marketing, this article describes the similarities and differences between the two and the relationship between the two.