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The aim of this thesis is to investigate the potential of influence of the e-commerce as a booster of the global economy. This thesis work is based on the actual market growth and the need for finding new forms to expand the businesses. The theory of the global slowdown indicates that from the 2008 and 2009 the world has suffered an economic crisis，affecting first of all to all the European economies and then expanding to USA and furthermore also affecting emerging economies leading those countries China in Asia，but also most of the Latin American economies and some of the African leader countries.A consequence and indicator of a global slowdown is also de reduction of the exportations，because the countries in an effort to stop the slowdown try to protect the local markets and foment the internal traffic of good and services. Talking about China，in particular，the government is planning to promote the SMEs by encouraging migrant workers，college graduates and discharged soldiers to go back to their home towns or smaller locations to open new businesses，because they have the "know how" managing a business and can bring new ideas to those provinces.There are also some entrepreneurs everywhere trying to improve the business models to improve their own economy and participate in the global economy also creating more job places and the goods and services interchange. The idea for this thesis，was born with those two facts，first，the necessity of boosting the economy in globally，raising the amount of exportations to slow down the impact of the crisis started in recent years，and second，the specific case of Alibaba，that is a great tool to promote exportation and also increase the domestic consumption，because of the model of business that promote the so called Alibaba Group. But for any reason many of the firms and governments are focusing their growth in traditional businesses，they still have all their fingers in the same pie，and they still dont see the e-commerce as a tool to improve the performance of the business and an important tool to boost the economy in a bigger scale.