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高职院校如何在竞争的高等职业教育发展过程中取得优势,该专业的师资队伍建设是关键。但事实是我们可以看到许多学校在教学软硬件都不具备、几乎没有师资的情况下办起了该专业,其中高职院校广告设计专业师资及配备让人感到非常担忧,严重的师资数量上的不足与结构上的不合理已经制约了广告设计人才的培养质量。本文首先从高职院校广告设计专业教育特征入手,然后通过一系列收集的数据对高职院校广告设计专业教师的资质特征分析总结出主要存在的问题。最后在所有内容研究的基础上得出结论并通过提出实际的对策试图解决该问题。
How Higher Vocational Colleges Gain Advantage in the Process of Competitive Higher Vocational Education Development. The construction of the professional faculty is the key. But the fact is that we can see that many schools do not have the teaching hardware and software, and have practiced the profession with few teachers. Among them, the professors and equipment of advertising design in vocational colleges are very worried about the serious number of teachers On the lack of structural and unreasonable has restricted the quality of advertising design talent training. This article first starts with the characteristics of advertising design specialty education in higher vocational colleges, and then summarizes the main problems through the analysis of the qualifications of advertising design specialty teachers in higher vocational colleges through a series of collected data. Finally, based on all the content studies, we draw conclusions and try to solve the problem by putting forward practical countermeasures.