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包装装潢设计作为企业整体市场营销活动的一部分，首先应对市场环境、企业状况、产品利益、供求关系、竞争状况和消费者行为这６个方面作出调查分析；然后通过市场细分和确定目标市场后，为包装产品进行专项市场定位；接着通过５个步骤将这种定位以草图形式作创意表达；最后借助电脑包装图形制作系统制作出来。
As part of the overall marketing activities of the enterprise, packaging and decoration design should firstly make investigation and analysis in six aspects: market environment, enterprise status, product benefit, supply and demand, competition status and consumer behavior; then, through market segmentation and target market definition , For the packaging of products for market positioning; followed by 5 steps to this form of expression for the creative expression of sketches; Finally, with computer graphics production system produced.