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This paper aims to clarify some misunderstanding aboutnation branding.It examines theorigins and interpretations of the concept,and draws a comparison between nation branding and.Anewisthat emphasises the need to shift from"branding" the nation to nation image management.Nation branding is not a myth.The impact ofnationbranding should not be exaggerated ordismissed.Socrates(469BC-399BC)once said:the way to gain a good reputation is to endeavourtobe what you desire to appear.This remains true in the 21st century.However,this is just oneside of the coin. For a nation to change itsimage,it needs first to change its behaviour.Then,equallyimportant,it needs to tell the people in the world aboutthe changes.This is becauseimages of a nation wontautomatically change after the changes in reality.The wayfor a nation togain a better reputation is tocommunicate to the international audience that how good youare,-this practice is called nationbranding.