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This study proposes a multiple mediation model, in which visitors’ loyalty intentions are jointly influenced by the interplay among destination image, perceived value, and satisfaction. It also proposes that each of the model’s direct and indirect causalities among the four constructs is moderated by visitors’ educational level. Data were collected between December of 2010 and March of 2011 on Hainan Island, China. A total of 371 completed and usable observations with 5000 bootstraps were analyzed using structural equation modeling technique. Results indicate that the overall multiple mediation model fits the data very well; and that all the possible mediating effects and 5 of the 11 direct and indirect causal paths are significantly moderated by visitors’ educational level. As such, this study’s findings contribute to the literature significantly in terms of the explored moderation and mediation effects.