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从客户经理移动办公的需求分析与运行现状出发,提出了构建在信息化支撑层面以信息交互模块、市场分析模块、客户服务模块、品牌营销模块、基础管理模块和后台支撑模块等六大模块为核心,在行为管理层面以一套移动办公运行机制为基础的“6+1”移动办公模式,着力提高客户经理单兵作战能力.
试论“6+1”移动办公模式助力客户经理单兵作战
【摘 要】
：
从客户经理移动办公的需求分析与运行现状出发,提出了构建在信息化支撑层面以信息交互模块、市场分析模块、客户服务模块、品牌营销模块、基础管理模块和后台支撑模块等六大模块为核心,在行为管理层面以一套移动办公运行机制为基础的“6+1”移动办公模式,着力提高客户经理单兵作战能力.
【机 构】
：
浙江舟山市烟草专卖局(公司)
【出 处】
：
中国烟草学会2017年学术年会
【发表日期】
：
2017年7期
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