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With the development of urbanization and transportation system,subway media have become more and more important.Because of their high human flow and high exposure frequency,subway media have attracted more and more advertising investment.However,each medium has its own characteristics,companies should choose advertising media carefully based on their own needs and the characteristics of the media.This paper mainly focused on the effect of subway media on brands awareness and brand reputation.The experiment chooses two kinds of brands:well-known brands and unwell-known brands.Because well-known brands and unwell-known brands have different goals in advertisement.Well-known brands are more tend to improve their brand reputation and brand trust but unwell-known brands are must improve their brand awareness in this first stage.Through this experiment,we can know what kind of propaganda function subway media can play and which kind of brand is suitable for promotion by subway media.