【摘 要】
：
The emergence of collaborative tourism presents a rich vein for advancing the empirical and theoretical understanding of touristssatisfaction towards the destination.Recent literature suggests that th
【机 构】
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International Business School Suzhou,Xi'an Jiaotong-Liverpool University
【出 处】
：
华人学者营销协会,上海财经大学商学院,上海市市场学会
论文部分内容阅读
The emergence of collaborative tourism presents a rich vein for advancing the empirical and theoretical understanding of touristssatisfaction towards the destination.Recent literature suggests that the social and networked nature of social media is an ideal environment for peer to peer interaction in the travelling scenarios.However,there has been limited research into defining and developing collaboration tourism,including how do collaborative tourists interact and how do these collaborative behaviours influence their emotional reactions towards the travel destination.This study provides insights into the impact of tourism collaboration on tourist satisfaction due to touristsperceived intimacy towards the destination.A sample of collaboration members was drawn from tourism community in China.The structural equation modelling results show that information sharing and behavioural collaboration have significant impacts on touristsphysical,verbal,spiritual and intellectual intimacy towards the peers in the destination,which lead to higher level of satisfaction towards the place.This study contributes to the existing literature on collaboration tourism by examining that:(1)the collaborative tourism becomes important to consumers,and is an interpersonal relationship;(2)the collaboration behaviours among tourists create intimacy within the tourism experience,and(3)those physical and emotional sensations/intimacies increase touristssatisfaction towards the destination.
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