Research on the Development Strategy of Agricultural Products E-commerce Based on Cold Chain Logisti

来源 :华人学者营销协会,上海财经大学商学院,上海市市场学会 | 被引量 : 0次 | 上传用户:wwwunix
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  With the rapid development of the Internet,e-commerce is gradually entering our life.At present,there are over 30,000 agricultural e-commerce platforms in China,among which 4,000 are agricultural products e-commerce platforms.Generally speaking,Chinas agricultural products e-commerce is in the period of rapid development,the market potential is huge.In the face of the lag development of agricultural products cold chain logistics standardization system in China,only building and perfecting the standardization system of agricultural products cold chain logistics suitable for the national conditions of our country,can effectively improve the market competitiveness of the agricultural products e-commerce in China.
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