The Impact of Online WOM on Box Office:from the Authenticity Aspect

来源 :中国系统工程学会 | 被引量 : 0次 | 上传用户：dr404070578

【摘要】

：

This paper tries to solve the following research questions:(1)Are there differences between the real WOM and non-real WOM?(2)Whether consumers are able to identify the review deception?(3)If there is

【作者】

：

Wenjing OuYang Xiaobo Tao

【机构】

：

School of Economics and Management,North China University of Technology

【出处】

：

中国系统工程学会

【发表日期】

：

2015年3期

【关键词】

：

WOM Volume

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　　This paper tries to solve the following research questions:(1)Are there differences between the real WOM and non-real WOM?(2)Whether consumers are able to identify the review deception?(3)If there is no review deception,how does real WOM impact consumer behavior and business performance?The empirical results of this paper are as follows: (1) The impact of buyers’ WOM volume on the purchase amount is greater than the impact of non-buyers’ WOM volume.

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The Impact of Online WOM on Box Office:from the Authenticity Aspect

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