• 不 限
  • 期刊论文
  • 硕博论文
  • 会议论文
  • 报 纸
  • 英文论文
  2. 您的位置
  3. 首页
  4. 会议论文
  5. Effectiveness of fear-arousing communication:A re-analysis of fear appeal theory

Effectiveness of fear-arousing communication:A re-analysis of fear appeal theory

来源 :中国系统工程学会 | 被引量 : 0次 | 上传用户：tryst8
【摘 要】
：
Fear appeals are persuasive messages designed to scare people by making them feel risk if they do not follow what the messages recommend.Currently,results about the effectiveness of fear appeals have
【作 者】
：
Pengyue Lv Taiyan Jin Hong Zhao 
【机 构】
：
School of Economics and Management,University of Chinese Academy of Sciences,China
【出 处】
：
中国系统工程学会
【发表日期】
：
2015年3期
【关键词】
：
Fear Appeal Theory Fear-arousing Communication 
下载到本地 , 更方便阅读
下载此文 赞助VIP
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
　　Fear appeals are persuasive messages designed to scare people by making them feel risk if they do not follow what the messages recommend.Currently,results about the effectiveness of fear appeals have been mixed despite decades of research.
其他文献
Nonparametric Comparison of Conditional Transition Probabilities
In this article we develop a general testing methodology and introduce two nonparametric tests,one-sided and two-sided,for comparing conditional transition probabilities with a continuous covariate.
会议
Conditional Transition ProbabilitiesTwo-sided Test
Portfolio selection and analysis based on the global main index fund
By comparing mean-variance(MV)model,mean-absolute deviation(MAD)model,VaR and CVaR model,this study proposes a portfolio optimization scheme for index fund management.
会议
Portfolio SelectionGlobal Main Index Fund
Financial market instability:price shocks and its predictors
We present a study of stock market instability in a form of price shocks(jumps).In particular we want to answer two research questions(i)what are the market characteristics of the shocks in stock mark
会议
InstabilityPrice Shock
The Housing Structural Demands and Its Impact on Housing Prices in China
With the social and economic development and accelerated urbanization,buyers income,consumption and savings are constantly changing,while the total urban population and population age structure are al
会议
Structural Demand in the Real EstateOwner-occupied Housing DemandInvestment Mo
The government regulation in two-sided market:The case of Chinese taxi-hailing apps market
This paper presents a model of two-sided markets based on case of taxi-hailing Apps in China: a model of competing platforms where every agent joins a single platform.The price that platforms decide t
会议
Two-sided marketsGovernment regulation
Quantifying China's warming benefit of substituting wind power for coal-fired electricity in mi
As a carbon-free technology,wind power has an enormous advantage over coal because of its role in climate change mitigation.Therefore,it is important to investigate how substituting wind power for coa
会议
Climate ChangeWind PowerEnergy-economy-environmentalEmission-temperature Resp
Can web search data predict daily tourism volume? Case study of China's Jiuzhai Valley
To predict daily tourism volume in Jiuzhai Valley in China,this study built a search query pool with 146 search words from the Baidu search engine based on the heuristic hierarchy method.The training
会议
Tourism VolumeCointegrationMachine Learning
Newsvendor model with non-zero reference point under cumulative prospect theory
This paper considers a loss-averse newsvendor with a non-zero reference point.We first introduce a piecewise-linear value function and formulate the newsvendor model by evaluating the cumulative prosp
会议
NewsvendorProspect TheoryCumulative Prospect Theory
The impacts of environmental tax in China:A dynamic recursive multi-sector CGE model
In recent year,the environment problems accumulated by excessive usage of fossil fuel gradually loomed.Thus,the environmental tax,as an important policy,has been put on the agenda in China.In this pap
会议
Environmental TaxCGE ModelTax RateTax Refund
Sentimental impact of News on stock market
With the popularity of the Internet,communication online plays a more important role in daily life.More and more investors are inclined to acquire messages and exchange experiences,and even help makin
会议
SentimentNewsPCA