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Based on the status of beef cattle industry in China, beef market supply and demand, price trend and import and export trade situation, this article briefly introduces and analyzes the problems and crisis existing in the process of industrial economy development.The factors, such as strengthening subsidies for beef cattle breeding, protection of the cows, attaching importance to the dairy bull use, improving the industry chain profit distribution system, striking hard counterfeiting and smuggling, the application of "Internet +" constructing the beef cattle industry chain, creating domestic beef independent brand and strengthening the seed science and technology innovation and healthy aquaculture technology promotion, will put forward to the countermeasures for beef cattle industry development as well as the quality and efficiency in China.