【摘 要】
：
Peer-to-peer online sharing market is gaining traction in the world,through which consumers are afforded the opportunity to trade the idle usage time of their own resources such as cars and apartments
【机 构】
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Department of Marketing,National University of Singapore Business School
【出 处】
：
华人学者营销协会,对外经济贸易大学
论文部分内容阅读
Peer-to-peer online sharing market is gaining traction in the world,through which consumers are afforded the opportunity to trade the idle usage time of their own resources such as cars and apartments with their peers.In this paper we extend the investigation of sources of friction on these platforms from platform design and observed variables such as gender and age,to the multi-stage reservation process necessitated prior to any transaction on these platforms.We focus on establishing the causal impact of a key variable,namely,the owners response time to the renters request,on subsequent success of matching.We utilize a unique policy on a popular P2P car sharing platform in China,that mandates a response to any request within 15 minutes during the daytime(08:00-24:00).Our results uncover different effects of owners response time at different stages in the reservation process.Interestingly,conditional on the process unfolding till owner acceptance,the additional 15.27 minutes in the owners average response time before policy enforcement(i.e.,before versus after 08:00)boosts,rather than decreases the ultimate matching probability by 9.38%.Our analyses suggest that this positive effect of longer response time is mainly driven by the renters strategic inference of favorable information from waiting,rather than waiting mechanically increasing the value of the reservation.
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