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行为决策是指在决策过程中明确地考虑决策者行为偏好的决策,行为偏好包括认识偏见、情感、风险态度、社会行为与偏好(社会责任、社会福利偏好、公平关注等）等。本文分析了行为决策理论体系并进行建模举例，阐述了社会责任供应链管理。
行为决策理论浅谈
【摘 要】
：
行为决策是指在决策过程中明确地考虑决策者行为偏好的决策,行为偏好包括认识偏见、情感、风险态度、社会行为与偏好(社会责任、社会福利偏好、公平关注等）等。本文分析了行为
【机 构】
：
南京大学工程管理学院
【出 处】
：
中国运筹学会第十四次学术年会
【发表日期】
：
2018年10期
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