User interaction and flow experience in live-streaming video:Defining sociability and social presenc

• 作 者: LuLi;
• 机 构: Dept.of Journalism and Mass Communication, SungKyunKwan University
• 出 处: 第三届上海交通大学——ICA国际新媒体论坛
• 发表日期: 2016年期

　　This study investigates the impacts of sociability and social presence on attitude and flow experience of users in live-steaming video.Sociability and social presence are analyzed in different user interaction conditions: the interaction between audience and video producer (broadcaster) and the interaction between audiences.This study also explore the relationship between attitude, flow experience and intention to use of live-streaming video on the perspective of audience.It proved that under different situation,users has different needs and feelings on the social function of live-streaming video.