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  5. Global Brand Strategy-A Resource-Based View:Critical Differences Between Asia,Europe and the US

Global Brand Strategy-A Resource-Based View:Critical Differences Between Asia,Europe and the US

来源 :香港城市大学,西安交通大学,南卡罗来纳大学 | 被引量 : 0次 | 上传用户：YGLDY1989
【摘 要】
：
The fundamental argument of the resource-based view of strategy is that firms have different resources which explain differences in their performance.Initially this views focus was on the resources wh
【作 者】
：
Andreas F.Grein 
【机 构】
：
Baruch College,C.Samuel Craig,NYU;Bahriye Goren,Baruch College
【出 处】
：
香港城市大学,西安交通大学,南卡罗来纳大学
【发表日期】
：
2015年4期
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　　The fundamental argument of the resource-based view of strategy is that firms have different resources which explain differences in their performance.Initially this views focus was on the resources which firms own or to which they have access.
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