When Hugs Lead to Fake Rolexes:The Effect of Social Support and Social Norms on Counterfeit Consumpt

来源 :香港城市大学,西安交通大学,南卡罗来纳大学 | 被引量 : 0次 | 上传用户：mydearsun

【摘要】

：

In the present research,we investigate the role of social support on counterfeit behavior,focusing on the mediating role of internalized social norms.

【作者】

：

Lili Wang

【机构】

：

School of Management,Zhejiang University,Hangzhou

【出处】

：

香港城市大学,西安交通大学,南卡罗来纳大学

【发表日期】

：

2015年4期

【关键词】

：

Social Support Social Norm Counterfeit Consumption Personal Norm

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　　In the present research,we investigate the role of social support on counterfeit behavior,focusing on the mediating role of internalized social norms.

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When Hugs Lead to Fake Rolexes:The Effect of Social Support and Social Norms on Counterfeit Consumpt

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