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广告与新闻的互相渗透是目前发展阶段的事实,稍加注意当前的新闻媒体,就会发现广告新闻化有愈演愈烈的趋势。随着媒体的不断发展,广告新闻化现象也越来越多地出现在各类报纸、杂志中。广告新闻化的运作者也由此提出了一个新名词,即广告新闻,又称新闻广告。本文试从历史文化发展的角度对广告新闻化这一现象进行了粗浅的探讨。
The mutual infiltration of advertisement and news is the fact of the current stage of development. A little attention to the current news media will find the trend of intensifying advertisement news. With the continuous development of the media, the phenomenon of advertisement news more and more appears in various newspapers and magazines. Advertising operators from the news also put forward a new term, that is, advertising news, also known as news ads. This article tries to discuss the phenomenon of advertisement news from the perspective of the development of history and culture.