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快速消费品行业是所有行业中变化最为丰富的领域,这个特点也使其必须不断挖掘消费者生活形态与消费行为,并在此基础上不断地进行营销创新。如今,互联网已经成为消费者了解产品信息和做出消费抉择的重要渠道。谁能够率先通过虚拟的网络空间捕获消费者的心理,并实施有效的营销传播,谁就能获得市场先机。凯络为卡夫敏锐地捕获了这个先机,并积极与淘宝网合作,借助淘宝强大的网络购物平台优势,根据奥利奥目标受众群体的特征,锁定适合的淘宝大卖家
FMCG industry is the most varied field of all industries, this feature also makes it necessary to continue to tap consumer lifestyles and consumer behavior, and on the basis of continuous marketing innovation. Today, the Internet has become an important channel for consumers to understand product information and make consumer choices. Who can take the lead through the virtual cyberspace to capture the psychology of consumers and implement effective marketing communications, who will be able to get market opportunities. Kailu keen Kraft captured this initiative, and actively cooperate with Taobao, Taobao powerful online shopping platform advantage, according to the characteristics of Oreo target audience, lock the appropriate Taobao sellers