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编前:根据安吉斯媒体集团最新出炉的2011年广告业年度报告,广播媒体的广告投放呈现了良好的增长势头。广播媒体的价值在汽车工业发达的现代日益凸显:有车一族改变了广播的受众结构,移动人群与广播伴随性的媒介特性相契合;数字化浪潮席卷广播:网上收听、网络电台、手机电台、微博电台的出现为广播传播覆盖面;日趋细分化与专业化的广播频率在目标受众人群的定位上具有较强的精准性,在受众黏度上具有优势。
Editor: According to the latest report of the advertising industry in 2011 released by the Anjis Media Group, advertising of the broadcast media has shown a good growth momentum. The value of broadcast media has become increasingly prominent in the modern automotive industry: the car owners have changed the structure of the radio audience, and the mobile population is in line with the media characteristics associated with broadcasting. The digital wave has swept the radio: online listening, internet radio, mobile radio, micro The appearance of radio stations in radio broadcast coverage; increasingly sophisticated and specialized radio frequency positioning in the target audience has a strong accuracy, the audience has the advantage of viscosity.