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“每个公司都有过剩的产能,每当有项目招标,迫切希望拿到项目的人就会报出‘自杀价格’。在我们这个行业,没有一家公司能赚到钱。”在类似情况下,如何破解产能与定价之间的囚徒困境?定价在当下面临的最大挑战是产能过剩。产能过剩几乎充斥于所有行业。随着某个市场进入成熟期,加之公司过高估计市场的增长潜力,产能过剩便会成为一种典型现象,同样,产能过剩也常常出现在企业未能预见的市场衰退期。甚至连新
“Every company has excess capacity and whenever there is a project bidding, people who are eager to get the project will quote ’suicide price.’ No company in our industry can make money. ’” In a similar How can we break the prisoner’s dilemma between production capacity and pricing? The biggest challenge that pricing faces in the present is overcapacity. Overcapacity in almost all industries. As a market matures and companies overestimate the market’s growth potential, overcapacity will become a classic phenomenon. Similarly, overcapacity often occurs in unforeseen market downturns. Even new