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素质教育要求教育以学生为本,新课程改革要求教师转变教学方式。职业学校单招教学方式决定其教学效果,也是决定学生是否能顺利进入高等院校的关键。如何以学生为主体提高单招营销专业课教学的效果,学案教学法不失为一种好方法。单招营销专业课教学中学案的编写和使用,其突出优点是发挥了学生的主体作用,突出了学生的自学行为,注重了学法指导,培养了学生素质,提高了学生学习能力和学习效果。
Quality Education Requires Education Based on Students, the new curriculum reform requires teachers to change their teaching methods. Vocational school single-trick teaching determines its teaching effectiveness, but also determine whether the students can smoothly enter the institutions of higher learning key. How to improve the effect of single-instruction marketing professional teaching on the basis of students is a good way to study case teaching method. The outstanding advantages of single instruction marketing specialty teaching middle school case writing are exerting the main function of students, highlighting the students’ self-learning behavior, paying attention to the guidance of learning method, cultivating the quality of students, improving the learning ability and learning effect of students.