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对于勇于追赶潮流的消费群体而言,品牌是一种保障--这是著名的国际性调查机构Pambianco咨询公司在世界各国多方调研后的结论。什么对现在的消费者选择眼镜的影响力最大?是精湛的工艺,是高效的材质还是独具匠心的设计?这些因素与品牌的影响力相比,都要退而居其次。众所周知,大多数人的消费都容易受到广告的左右。因而对很多大品牌而言,在很多消费者心中,自己的品牌已经成为了价值的同义词。 品牌不但能对消费者起到至关重要的作用,对企业来说,品牌的价值还在于它能提高产品的附加值。同一条生产流水线下的眼镜,如果标上
The branding is a guarantee for brave and chasing consumers - the conclusion of a multi-stakeholder inquiry by Pambianco, a leading international research firm, around the world. What is the most influential choice for consumers nowadays? Is the superb technology, efficient materials or original design? These factors are compared with the brand’s influence, have to retire second. As we all know, most people’s consumption is easily influenced by advertising. Thus for many big brands, in many consumers mind, their brand has become a synonym for value. The brand can not only play a crucial role for consumers, but for the enterprise, the value of the brand lies in its ability to enhance the added value of the product. The same production line under the glasses, if marked