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在组成我们经济的众多产品和服务中信息内容不断增多,而这种信息越来越由机器而不是人类加以管理。这改变着我们之前在创造价值方面的一切认识。其中最大的变化是,创造力被推向前台,成为获得竞争优势的主要手段。英国前首相温斯顿·丘吉尔曾经写道“:未来的帝国是思想的帝国。”我认为,这句话套用在今天再合适不过了。这边厢,传统的实业公司在为生存而挣扎;那边厢,基于互联网的创业公司成立还不到两年,就变成了坐拥数十亿美元的大企业。虽然过去几十年的特点是离岸外包到劳动力廉价的市场,现
There is an increasing amount of information in the numerous products and services that make up our economy, and this information is increasingly being managed by machines rather than humans. This changes everything we have before in creating value. One of the biggest changes is that creativity is being pushed to the forefront as the primary means of gaining a competitive advantage. Former British Prime Minister Winston Churchill once wrote: “The future empire is the empire of ideas.” "I think it is appropriate to apply this sentence today. On this side, traditional industrial companies are struggling to survive; on the other hand, less than two years after the founding of Internet-based start-ups, they have become big businesses with billions of dollars. Although the past decades have been characterized by offshore outsourcing to the cheap labor market, now