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中国未来汽车渠道发展方向厂商仍为主导,但是渠道多样性显现,销售和售后将由统一再次走向分离渠道是市场营销的四大要素之一。中国汽车销售和售后渠道经历了计划经济的统配统销,以及市场经济初期的特约代理制,到加入WTO后的4S为主体的模式,汽车销售和售后渠道模式发生了巨大的变化。我想就推动汽车销售和售后渠道网络发展和变革的主要驱动力量来分析汽车未来渠道变革的方向。
China’s future direction of the development of automotive channels is still dominated by vendors, but the diversity of channels, sales and after-sales will once again be separated from the channel of separation is one of the four elements of marketing. China’s automobile sales and after-sales channels have undergone unified planning and unified marketing of planned economy, as well as the special agency system in the early stage of the market economy. After the accession to the WTO, the 4S-based model has undergone tremendous changes in the modes of automobile sales and after-sales channels. I would like to analyze the future direction of the car’s channel changes on the major driving forces for promoting the development and revolution of the automobile sales and after-sales channel networks.