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公共关系工作人员由于工作性质的要求,经常代表社会组织与各种公众打交道,尤其是在公关交往过程中,无论是公关接待、组织会见、会谈,还是开展庆典等多种形式的专题活动,都离不开公关人员的组织、策划和一线指挥。他们除了代表组织形象外,其个人魅力也不容忽视。否则,既会被公众侧目又会影响组织者声誉。因此,公关人员应在提高个人魅力上下一番功夫。所谓魅力,是指很能吸引人的一种力量。它可分为外在魅力与内在魅力两部分。
Due to the nature of work, public relations staff often represent social organizations and various public affairs, especially in the public relations exchanges, whether it is public relations reception, organizing meetings, talks, or celebrations and other forms of special activities are Public relations personnel can not be separated from the organization, planning and front-line command. In addition to representing their organizational image, their personal charisma should not be overlooked. Otherwise, the reputation of the organizer will be affected both by the public and by the public. Therefore, public relations staff should improve their charisma and make some efforts. The so-called charm, refers to a very attractive force. It can be divided into external charm and internal charm of two parts.