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做企业从来没有哪一天可以高枕无忧。“如履薄冰”的危机感,正是企业家变革与创新的动力所在马云在最近一次公开演讲中说,“我们现在每一天都如履薄冰”。阿里现在可谓如日中天,可马云不这么认为。“大家都觉得BAT相当了不起,但我估计两三年后格局就会变化;过四五年,这些企业是否还会在,都是很大的问题。”试问在这样的预判之下,如何能不“如履薄冰”?“如履薄冰”的状态,就是丝毫不敢松懈、时刻保持警觉,永远是创业者的状态。“如履薄冰”的危机感,正是企业家变革与创新的动力所在。
There is never a day when companies can sit back and relax. In a recent public speech, Ma Yun, the driving force behind entrepreneurial change and innovation, said: “We are on a thin ice every day.” Ali can be described as flourishing, but Ma do not think so. “Everybody thinks BAT is amazing, but I predict that the pattern will change in two or three years. It’s a big problem whether these companies will be there in four or five years.” , How can we not “thin on the ice ”? “Thin on the ice ” state, is the slightest dare to relax, always be vigilant, will always be the entrepreneur’s state. “Trembling thin ice ” sense of crisis, it is the driving force for entrepreneurship change and innovation.