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郭德纲不是一个营销人,但这样一个“非著名”相声演员的迅速窜红,却不能说不是一种营销现象。如果以营销的观点去看郭德纲现象,郭德纲的火爆并非偶然,这可以说是营销的结果,而且是一次相当成功的营销。首先,郭德纲具备了进行营销的先决条件,他将相声视为一种需要销售,需要市场
Guo Degang is not a marketing person, but such a “non-famous” comic actor’s rapid popularity, but it can not be said is not a marketing phenomenon. If you look at the Guo Degang phenomenon from a marketing point of view, Guo Degang hot popular is no accident, which can be said that the result of marketing, but also a very successful marketing. First of all, Guo Degang possesses the prerequisites for marketing, he sees crosstalk as a need to sell, the need for the market