“名牌专栏”二议

• 作 者: 蔡雯
• 出 处: 新闻战线
• 发表日期: 1994年04期
• 关键词: 声战 争高低 今日谈 不等于 新民晚报 经济效益问题 北京日报 赵超构 劣品 运作系统

“名牌专栏”二议蔡雯“名牌专栏”，如同报坛角逐中的声声战鼓，显威风而鼓士气，报界同仁皆全力奋擂一争高低。然研读各家出“名牌”的经验与妙策，忽觉其中颐有耐人寻味且值得推敲之处，故“乱弹”二题，求教于大家。“名人专栏”不等于“名牌专栏”随报纸扩版热而来的...

“Famous Brand Column” Second Meeting Cai Wen “Brand-name Column” is like an acoustic war drum in an altar contest, displaying the prestige and encouraging morale. The newspaper colleagues all strive to strive for a fight. However, each study out of the “famous brand” experience and coup, I suddenly find it interesting and worth considering the place, so “chaos” two questions, to teach everyone. “Celebrity column” does not mean “brand name column” with the newspaper extended version of the heat came ...