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对于传统媒体广播,在三网融合后该如何面对挑战、发挥新的优势,本文将对此做一个简单的分析。一、广播的先天优势使其已提前进入“融合发展”时代收音机从诞生到现在一直充当着重要的信息传播工具的角色,及时性、覆盖广是它的一大优势。这一点是互联网、电视、报纸等媒体无法超越的。在特殊时期,广播的优势更加凸显。比如1998年长江抗洪、2008年汶川地震等灾害发生后,在通讯工具没信号、互联网络被
For the traditional media broadcasting, how to confront the challenge after the triple play and exert new advantages, this article will do a simple analysis. First, the inherent advantages of radio so that it has advanced into the “Fusion Development” era radio has been from birth to now has played an important role of information dissemination tools, timeliness, wide coverage is one of its major advantages. This is the Internet, television, newspapers and other media can not be exceeded. In special times, the advantages of broadcasting have become even more prominent. For example, after the floods in the Yangtze River in 1998 and the Wenchuan Earthquake in 2008 happened after the disaster, there was no signal in the communication tools. The Internet was