论文部分内容阅读
在东北,电视媒体收视效率最高的季节是2月,依次为1、3、6月……。其观众构成男性占52%,女性占45%,并根据节目内容比例有所变动,每天的收视高峰在晚20:00-22:左右,并根据季节有所浮动。其黄金时段收视人群一般都被中央一套及各城市台一套所占有,其节目内容一般是电视剧。电视剧在各类节目中所占的收视份额高达32.7%,向后依次为新闻类节目占11.7%、专题类节目占8.8%、电影类节目占5.9%。报纸媒体一般以当地的都市报、日报、晚报所占市场份额和广告份额最大。
In the northeast, the television viewing efficiency of the highest season is February, followed by 1,3,6 months ... .... Its audience constitutes 52% of men and 45% of women, and according to the proportion of the program changes, the daily peak ratings around 20: 00-22: 00 night, and according to the seasonal fluctuations. The prime time viewing crowd are generally a set of central and Taiwan city set of possession, the program content is generally TV series. TV shows accounted for as much as 32.7% of all programs, followed by news programs by 11.7%, themed programs by 8.8% and movie programs by 5.9%. Newspaper media generally use the local metropolitan daily, daily newspaper and evening newspaper as the largest market share and advertising share.