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做商业的人要不要重视文化、研究文化呢?不少企业家讲实力为王,认为有钱就能做大,就为王。这是错误的。资本确实能够让企业做大,但只有品牌和文化才能够让企业做强张志刚,中国商业联合会会长,长期从事经济工作,先后在工业、商业、对外经济贸易等领域担任重要领导工作,曾任国家经济贸易委员会副主任、商务部副部长等职。他曾多次参与重要宏观经济政策的调研、起草和实施工作,参与组织加入世界贸易组织(WTO)后期谈判方案的制定、全国工业科研院所改制、经济运行与工业技术进步、流通产业体制改革、整顿规范市场经济秩序、商业诚信与流通体系建设等方面的工作。
Do business people should not pay attention to culture, research culture? Many entrepreneurs say that strength is king, that money can be bigger, it is king. This is wrong. Capital can really make enterprises bigger, but only the brand and culture can make enterprises stronger. Zhang Zhigang, chairman of China Chamber of Commerce, has long been engaged in economic work. He has successively held important leadership positions in the fields of industry, commerce and foreign economy and trade. Vice Minister of the State Economic and Trade Commission, Deputy Minister of Commerce and other staff. He has participated in the research, drafting and implementation of major macroeconomic policies on many occasions, participating in the formulation of the negotiating program for the late stage of the organization’s accession to the World Trade Organization, the reform of the national industrial institutes, the economic operation and industrial technological progress, the reform of the circulation industry system We will rectify and regulate the order of the market economy, business integrity and the construction of a circulation system.