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文化副刊在报纸工作中的地位和作用不可低估。报纸副刊的定位是否准确,特色是否鲜明,直接关乎其生命力、竞争力、影响力和舆论引导力。经济日报副刊的办刊宗旨,具体表述为:“关注经济生活中的文化现象和文化生活中的经济现象,在经济与文化的结合部找题目、做文章”。在以重点栏目《星期话题》为标杆的办刊实践中,总结和提炼出“严谨、庄重、新鲜、高雅、轻松、活泼”的十二字基调,“宽、新、深、丰、精、雅、活、美”的八字特色,形成了一套完整的定位体系,使副刊与正刊既有区别又有照应,一直活跃于数以千计的报纸副刊之林,保持了持续不竭的旺盛生命力。
Cultural supplement in newspaper work status and role can not be underestimated. The positioning of newspaper supplement is accurate and distinctive whether it is directly related to its vitality, competitiveness, influence and guidance of public opinion. The purpose of the publication of Economic Daily Supplement is as follows: “Pay attention to the cultural phenomena in economic life and the economic phenomena in cultural life, and find the title in the combination of economy and culture and make an issue.” In the practice of running the journal “Weekly Topic” as the key column, the key words of “rigorous, dignified, fresh, elegant, relaxed and lively” were summed up and refined. Elegant, lively and beautiful. "It has formed a complete system of positioning so that there are differences between the supplement and the journal, and it has been active in the forest of thousands of newspaper supplements, maintaining an inexhaustible Strong vitality.