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复旦大学传媒与舆情调查中心于2012年11月7日完成了“2012年中国记者节年度公众调查”。本文基于此次调查数据,系统分析了上海市民对记者节和新闻从业者职业的认知、印象及评价。结果显示,公众对记者节的认知度不高,对新闻工作者群体不够了解;而公众也高度体谅和理解新闻工作的辛苦和风险,对中国新闻工作者的工作态度、作风、业务水平相对较满意,但对其专业水准和公信力则颇有微词;在自媒体蓬勃发展的新技术环境下,公众依然高度认可新闻职业的专业性。
Fudan University Media and Public Opinion Investigation Center on November 7, 2012 completed the “2012 China Press Festival Annual Public Survey ”. Based on the survey data, this article systematically analyzes the cognitions, impressions and evaluations of Shanghai citizens on the employment of journalists and journalists. The results show that the public awareness of the reporter section is not high, not enough understanding of journalists groups; the public also highly understanding and understanding of the hard work and risk of journalism, the work attitude of Chinese journalists, work style, relative level Satisfactory, but the professional standards and credibility is quite meager; in the media from the booming new technology environment, the public still highly recognized journalism professionalism.