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中共十八大的召开是举世瞩目的重要媒介事件。在当前国际环境和舆论环境下如何对国外受众传播有关十八大会议内容,成为了一个难题。中央电视台在此次十八大的电视对外传播中积极把握主动权,提前策划、全程报道,并让外媒参与其中,采用全媒体传播方式使公众参与互动,利用电视媒体的优势成功地进行了十八大的电视对外传播。这一成功经验为以后的电视对外传播提供了可资借鉴的实践经验。
The 18th CPC National Congress is an important media event attracting worldwide attention. How to spread the contents of the 18th National Congress to foreign audiences has become a challenge in the current international environment and public opinion environment. CCTV actively took the initiative, planned ahead of schedule and covered the whole process with the participation of foreign media in the 18th National Congress of the Communist Party of China. Using the all-media mode of communication, the public participated and interacted with each other. Using the advantages of the television media, CCTV successfully carried out Eighteen television spread. This successful experience provides practical experience for the future transmission of television.