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目前濮阳农业旅游仍处于初步发展阶段,濮阳农业旅游客源市场还需进一步开拓。针对濮阳农业旅游客源市场的现状及调查问卷中所反映出来的游客特征,濮阳应重视中青年旅游市场,农业旅游产品开发过程中注重知识性、趣味性,提升科学文化内涵,丰富旅游产品内容。还要加大网络营销、节庆营销力度,注重口碑效应。景区对内狠抓产品和服务质量,对外要营造良好的环境氛围,走可持续发展之路。
At present, Puyang agricultural tourism is still in the initial stage of development, Puyang agricultural tourism source market needs further exploration. Puyang should pay attention to the tourism market in middle-aged and young people, pay attention to the knowledge and interest in agricultural tourism product development, enhance the scientific and cultural connotation, and enrich the content of tourism products in view of the status quo of Puyuan agricultural tourist source market and the characteristics of tourists reflected in the questionnaire . Also increase network marketing, festival marketing efforts, pay attention to word of mouth effect. Scenic areas within the pay close attention to product and service quality, external to create a good environment, take the road of sustainable development.