在跑步领域,阿迪达斯要用协作赢得时间

• 作 者: 谢园
• 出 处: 成功营销
• 发表日期: 2017年Z4期
• 关键词: 阿迪达斯 消费者 海洋垃圾

2018年秋冬季上市的所有Ultra BOOST系列鞋中,不仅是Parley系列,80%的鞋面材质都会采用海洋回收的塑料来制成,届时,它已经不再是限量版的材质了。对阿迪达斯来说,近几年似乎每一次跨界合作都收获颇丰。与知名歌手坎耶·维斯特(Kanye West)颇具特色的合作提升了品牌热度,在社交媒体上尤其明显;

Not only is the Parley collection, all Ultra BOOST shoes, which are available in the fall and winter of 2018, are made of marine recycled plastic with 80% of the upper material, and will no longer be a limited edition material. For Adidas, it seems that in recent years every cross-border cooperation has benefited greatly from it. The distinctive collaboration with renowned singer Kanye West raises brand awareness, especially on social media;