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目前随着Wi-Fi技术广泛运用和智能终端的普及,使用Wi-Fi接入服务和Wi-Fi定位技术作为全新营销手段(以下简称Wi-Fi运营)已开始慢慢形成,本文针对大型商业综合体Wi-Fi运营项目进行细致的分析探讨,从而挖掘大型商业综合体的商业价值。
With the widespread use of Wi-Fi technology and the popularization of smart terminals, the use of Wi-Fi access service and Wi-Fi positioning technology as a new marketing tool (hereinafter referred to as Wi-Fi operation) has begun to take shape gradually. Currently, Complex Wi-Fi operations project to conduct a detailed analysis to explore the commercial value of large-scale commercial complex.