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当今社会经济不断发展,人们对陈列的重视,已成为许多国际品牌的共识,意大利著名时装设计大师乔治·阿玛尼(Giorgio Armani)对卖场的陈列有着更深刻的理解:“我们要为客户创造一种激动人心而且出乎意料的体验,同时又在整体上维持清晰一致的识别,商店的每一个部分都在表达我的美学理念,我希望能在一个空间和一种氛围中展示我的设计,为顾客提供深刻的体验”。也就是说Armani品牌的时装是在阿玛尼专卖店的特定的环境中所表达的一种特定的品牌文化的氛围下销售下去的。
Today’s social economy continues to grow, people pay attention to the display has become the consensus of many international brands, the famous Italian fashion designer Giorgio Armani (Giorgio Armani) on the display of the store has a deeper understanding: “We want to create a Exciting and unexpected experience while maintaining a clear and consistent identity as a whole, every part of the store expresses my aesthetic philosophy and I hope to present my design in a space and an atmosphere, Provide customers with a profound experience. ” This means that the Armani-branded fashion is marketed under a particular brand culture expressed in the context of the Armani boutique.