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据商务部测算,2016年中国电子商务交易规模预计达到22万亿元,其中网络零售额为5.16万亿元,同比增长26.2%。2016年,纺织服装仍然是各大电子商务平台最活跃的交易品类,电子商务成为推动行业转型升级的重要手段。产业集群、专业市场、商协会等在人才培育、公共服务和优惠政策上扶持力度加大;企业更加注重电子商务渠道质量提升,线上线下融合进一步发展;电子商务产业园区建设得到快速发展,电子商务平台专业化服务水平不断提高;政府、市场、企业、专业服务机构共同努力,行业电子商务生态环境得到进一步完善。一、纺织服装电子商务稳步发展
According to the calculation by the Ministry of Commerce, the scale of e-commerce transactions in China is expected to reach RMB2.2 trillion in 2016, of which online retail sales will reach RMB5.16 trillion, an increase of 26.2% over the same period of last year. In 2016, textile and apparel are still the most active trading categories for major e-commerce platforms, and e-commerce has become an important means of promoting the transformation and upgrading of the industry. Industrial clusters, professional markets, business associations and other personnel training, public services and preferential policies to support more; enterprises pay more attention to improve the quality of e-commerce channels, online and offline integration to further development; e-commerce industrial park construction has been rapid development of electronic Business platform professional services continue to improve; government, marketing, business, professional services agencies work together to further improve the industry’s e-commerce environment. First, the steady development of textile and apparel e-commerce