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长期以来,中国葡萄酒市场保持着快速增长势头,从多样化酒品的极大丰富到多元化推广活动扎堆,更有不断的投资热在推波助澜,最终促成了中国进口葡萄酒市场的“被繁荣”。近来,受全球宏观经济增速放缓、市场竞争激烈、中央严控“三公”消费影响,以及美国、澳大利亚、新西兰、智利等非传统葡萄酒出口国家葡萄酒产业的迅速发展,我国葡萄酒进口情势有所改变。
For a long time, the Chinese wine market has maintained a rapid growth momentum. From the richness of diversified products to the diversification of promotional activities, the continual investment heat is fueling the eventual promotion of the “prosperity” of China’s imported wine market. ". Recently, the rapid development of the wine industry in non-traditional wine exporting countries such as the United States, Australia, New Zealand and Chile has been hindered by the slowdown of global macro-economic growth, fierce market competition, strict control by the central government, and the consumption of non-traditional wine in the United States, Australia, New Zealand and Chile. Has changed.