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持续推动重组整合,实现转型升级上海东方明珠新媒体股份有限公司(以下简称东方明珠)是上海广播电视台、上海文化广播影视集团有限公司(SMG)旗下统一的产业平台和资本平台。从2001年开始,东方明珠首先通过持续的重大资产重组,整合资源、优化布局,构建统一的产业平台与资本平台,为媒体融合发展、整体转型奠定平台基础。2009年,依托制播分离改革,
Continued to promote reorganization and integration to achieve transformation and upgrading Shanghai Oriental Pearl Media Co., Ltd. (hereinafter referred to as the Oriental Pearl Tower) is a unified industrial platform and capital platform of Shanghai Broadcasting and Television Station and Shanghai Culture Broadcasting and Television Group Co., Ltd. (SMG). From 2001 onwards, Oriental Pearl firstly through continuous major asset restructuring, integration of resources, optimize the layout, build a unified industrial platform and capital platform, lay the platform for the integration of media development, the overall transformation of the foundation. In 2009, relying on the system of broadcasting and separation reform,