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自改革开放以来,我国的旅游产业得到了快速发展,那些特色的,独具一格的旅游工艺品受到广大游客的喜爱,具有着非常大的市场发展潜力,是促进我国旅游经济快速增长的有效途径。包装设计是旅游工艺品中必不可少的的一环,其包装设计水平的高低将会对旅游工艺品的质量产生直接的影响,决定着旅游产业是否能够健康稳定发展。在社会主义新时期,随着人们审美观念的改变,对旅游工艺品也提出了更高的要求,因此在进行包装设计时要富有创意,具有民族化、地方化、本土化,这样才能够为旅游产业带来新的活力和源泉,才能够使旅游产业获得更高层次的发展。本文将对旅游工艺品的包装设计如何做到创新进行探讨与分析。
Since the reform and opening up, China’s tourism industry has been rapid development, those unique, unique style of travel by the majority of tourists, has a very large market potential, is to promote the rapid growth of China’s tourism economy an effective way . Packaging design is an indispensable part of tourism crafts, the level of its packaging design will have a direct impact on the quality of tourism crafts, determines the tourism industry is healthy and stable development. In the new era of socialism, with the change of aesthetic concept, people also put forward higher requirements on the traveling handicraft products. Therefore, they should be creative, nationalized, localized and localized in the process of package design, Industry to bring new vitality and source, in order to enable the tourism industry to achieve a higher level of development. This article will explore and analyze how to make innovation in the packaging design of tourism crafts.